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28 May 2009

MVP's Trade Show Booth & Japanese Design in Paper

Last March, I was in a South San Francisco warehouse, working on the design for Mountain Valley Paper Company's (MVP) trade show booth at National Stationery Show (NSS).
Two weeks ago, I was at Jacob Javits Convention Center to provide assistance with product placement for my client, and it came out very well.
It took me only a half day to place all of the full paper sheets, however, it took me a longer to do the rest - leaves, orchids, and origami paper.
Three racks of paper were placed in the center of the booth.
This is the back wall on the left side (below).
Several packages of smaller pieces were displayed on this rack.
In the back center, flowers and leaves were folded by the company's owners.
This is the front view from the left corner.
Center view.
Behind the corner panels are the origami paper displayed on the wall.
This is the right corner of the booth.
Hung from the same corner are multiple cranes folded from mesh paper.
View of the right side of the booth.
Two happy owners - June and Vicky. Both of them have appeared in Martha Stewart Show - June was demostrating origami, and Vicky was demonstrating gift-wrapping. For several years, June created and designed annual holiday trees at the American Museum of Natural History in New York City. Vicky is in all of the origami instructional DVDs - available for sale to the retailers from Mountain Valley Paper Company.
On the opening day, I decided to visit International Contemporary Furniture Fair which is below the National Stationery Show. I thought I was in heaven when I saw all these wonderful and inventive design, and then I came across a special exhibition on Japanese designs.
I have been to Japan four times, and it's both a paper heaven and a designer's paradise. Of special interest to me at this exhibition are several products made mostly with paper. Here are the photos of what I saw:
If the above yellow paper seemed fimilar to you, yes, it's the same fold that I used for the squares on the corner panels of MVP's booth. And these books below are just exquisite.
After I toured the furniture fair, and the stationery show, my clients and I went to the Rainbow Room for a fun evening of food and dancing.
One of my dreams came true. A while ago, this place was closed for a while and I thought I would never get to go there. Well, I was there, and the views from the top were priceless - below is Central Park.
And this is northern view east of Central park - you can see Bronx in the distance.
What a room - and the dancing floor does revolve.
The food was great, and I had fun dancing. The whole trade show experience was a great one, and I look forward to the next trade show where my new booth design will be implemented.